For nearly three decades I have had the privilege of co-founding and running a design consultancy and have worked in the UK, The Netherlands and Norway as an (award-winning) Service Experience Director, Creative Director, Product Designer, Graphic Designer, Mentor and Speaker.
I have worked with brilliant people across a broad spectrum of clients and disciplines with the passion to help organisations harness the transformative power of design.
Originally educated as a designer in Germany and the UK, I have held senior positions in the UK, The Netherlands, and Norway - including MetaDesign London, Icon Brandlab, FutureBrand Digital, and Oyster Partners (DigitasLBI).
In 2006 I co-founded and lead the experience design agency Prospect for 16 years. Prospect was sold to Manyone, an international strategy-design hybrid agency in 2020, where I was a Partner and MD of Manyone London.
Since March 2022 I now partner directly with ambitious start-ups, entrepreneurial organisations and agencies to tackle real-world business challenges through design.
18
awards*
Real measurable impacts*
*
... naturally the awards and impacts are a tribute to the power of collaboration - with great teams and client partners. See below for some selected examples.
*
My team and I have won many awards. Gongs like that make everyone feel good. They’re a tribute to the power of collaboration.
But the achievements we were most proud of are the measurable results that our clients report back.
More conversions. Improved customer retention. Better organisational efficiency. And much more.
This is the real value.
KLUVERWORKS
Service Experience Consultant and Design Leader
I now partner with ambitious start ups, entrepreneurial organisations, agencies and their multi-disciplinary teams to tackle real-world business challenges through design.
Toyota
Hivemind
RWS
Manyone
(London)
Partner, MD
Manyone acquired Prospect in July 2020, Prospect became the new London studio.
I was a Partner and the MD at Manyone London, an international strategy-design hybrid, shaping everything that’s next at the intersection between design, strategy and creative technologies.
My responsibilities included: new business, client relationships, strategic programme design, innovation methodologies / processes, human resources, finance and operations.
Toyota
Insight Investment
Utility Warehouse
Amazon
Live Events
6point6
Prospect
Co-founder, MD and Experience Director
For 16 years I co-founded and ran Prospect, a London-based Experience Design Consultancy.
Prospect was acquired by Manyone, a global strategy-design hybrid, in 2020.
We envisioned and designed award-winning digital customer and employee experiences with business transformational impacts (see below) for global tech, telco, travel, finance, retail, hospitality, and publishing clients.
Since co-founding Prospect with Richard Eisermann (exited in 2014), my responsibilities included:
-
Managing Director
-
New business development
-
Creative Direction
-
HR, mentoring & staff development
-
Operations and finance
-
Developing strategic tools & methodologies
-
Leading complete project life cycle process
-
Developing successful and long-term client relationships
In 2015 I evolved Prospect’s positioning from a digital experience design agency to a Service Experience consultancy, to generate measurable value across the entire service & customer experience, including:
-
Competitive differentiation
-
Increased booking conversions & client acquisition
-
Expansion & opening up of new markets
-
Leveraging new, disruptive technologies
-
Sped up time to market significantly
-
Operational efficiency
-
Defined future experience standards
-
Solved real people's needs
-
Developed new products & services
NTT, Nokia, Nokia Siemens Networks, Virgin Holidays, Vodafone, bmi, Silverjet, Europcar, Mitchells & Butlers, Amazon, Toyota, Dimension Data, Internet Solutions, Eurostar, Tesco, Insight Investment, Springer Publishing, LiveEvents, Smith Nephew, Arcadis, SGS, Utility Warehouse, Allianz, Belron, 6point6, Volopa, Pearsons, IFRS, Nature Magazine, DBA, Wexas Travel.
NTT (Dimension Data) :
+ 515% Revenue
+ 307% Client acquisition
1 DBA Design & Effectiveness Award
bmi Airlines
+ 20% bookings
+ 190% ancillary sales
2 Awards
Nokia
77% productivity gains
3 months = ROI
Eurostar
+ 38% bookings
+ 73% NPS score
Virgin Holidays
+ 285% site visits
+ 186% bookings
Sanctuary Retreats
+ 238% bookings
GSK
+ 75% value perception
+ 70% engagement
2 Awards
Insight Investment
+ 18 h p/w productivity
Moving Brands
Design Director
I led Nokia's future digital global vision and the redesign of Nokia.com.
Nokia
Anja Klüver
Studio
I ran my own studio for nearly five years before
co-founding Prospect.
I was working with amazing clients leading and designing digital customer experiences - including the Design Council, where I met my Prospect co-founder and business partner Richard Eisermann.
Design Council
The Royal Society of Arts
Opodo
Nokia
Tesco
DFES
The Home Office
Spanish Telecom
Meta Design
(> FutureBrand Digital)
Senior Interaction Designer
Responsible for developing interactive strategies and designs for on- and off-line projects.
During my time Meta Design was bought by Icon Medialab and then FutureBrand Digital.
Design Council
Sonera ZED
Lexus Europe
Smith Kline Beecham
One2One
Quam.com
Riyuichi Sakamoto
Oyster Partners
(> FramFab / LBI)
Art Director
3 incredible years, working in a rapidly scaling agency in the DotCom Boom.
Awards:
4x No.10 Downing Street
8x Victoria & Albert Museum
2x Cancer Research Campaign
2x Bridgeman Art Library
No. 10 Downing Street
Unilever
BBC
SKY
Bridgeman Art Library
BA
V&A
Anderson & Lembke
i-Grec
Proforma
After studying in Germany and the UK, I started my career in Holland in advertising (Anderson & Lembke) and several graphic design agencies
(i-Grec and Proforma)
Awards:
1x DOW Sealants
