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Business Innovation.
By Design.

Design as an agent for change:
I help organisations to shape a sustainable business of the future.

I am a Service Experience / Innovation Strategist, Experience Designer and Design Entrepreneur with nearly 3 decades of award-winning design and business leadership experience.

Building on my extensive experience, I now partner directly with ambitious start-ups, entrepreneurial organisations, agencies, and their teams, to tackle real-world business challenges through design.

Change is the only constant.

Real world challenges, human expectations and technology are driving rapid change.

For organisations to stay relevant they need to respond to – and anticipate – this fast evolving world.

And as designers we have a huge responsibility and opportunity to impact the future of our planet. My passion is to use ‘design for good’ to help organisations drive the necessary and positive change of behaviours, achieve efficiencies and deliver sustainable growth.

By design.

Client experience

Virgin Holidays logo
Silverjet logo
Mitie logo
Allianz logo
Bmi logo
Nokia Siemens Networks logo
Audi logo
V&A logo
No 10 Downing Street logo
Design Council logo
GSK logo
Mitchells & Butlers logo
Sab Miller logo
Utility Warehouse logo
Insight Investment logo
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Service & Innovation


Experience Design


Empower change

Focused on solving tough business challenges, I lead strategy and design programmes around which organisations can align.

Transforming opportunities into aspirational future experience visions that unlock value for your business and customers, sustainably. Validated to proof ROI before going to market. 

Partnering with organisations and agencies, I lead multi-disciplinary teams to design human-centric services and digital product innovation.

Mixing hard commercial reality, people-focused insights and the
power of collaboration to deliver experiences that are genuinely valuable and measurable.

Through innovation accelerator workshops, toolkits and training,
I enable and equip organisations to make change happen.


Embedding the Design Thinking approach to repeatedly solve problems, develop a human-centric culture and innovate at pace.

/Innovation Strategy

/Service Experience Strategy

/Service Experience Design

/Digital Strategy

/CX/EX Experience Strategy 

/Systemic Design

/Design for Sustainability

/Experience & Market Research

/Vision & Concept development

/Digital Product Design

/Human-Centered Design 

/Digital brand experience

/Design management & leadership

/Workshop design & facilitation

/Design Thinking / Doing tool transfer

/Lean Innovation


A government first

A government first: AI / LLM enabled service to assist the Foreign Office Consular

Caution Your Blast, a leading company in AI research, design, and development, engaged me to help create an innovative digital service to support the Foreign Office Consular Services team in their daily work assisting British Nationals travelling, working, and living abroad. 

“We are the first generation to feel the impact of climate change and the last generation that can do something about it”*

How can businesses change behaviours in consumption and working patterns on a Global level to create positive sustainable differences?

As part of GW&CO's .Collaborative Conversation series, I was invited into an interview with Dan Gray, a professional author and consultant, discussing #Design#Sustainability; and the Art of the Possible.  


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