Mitchells & Butlers | Hospitality
A digital vision to amplify the guest experience
Mitchells & Butlers (MAB) is one of the UK’s largest operators of managed restaurants, pubs and bars with 1,784 locations and 17 brands.
Prospect was MAB’s digital transformation partner for many happy years.
We supported the digital vision and brought it to life through numerous digital product innovations across the entire guest and operational journey, with the goal to enable guests and staff to self-manage and personalise the entire experience.
Impacts:
As a result, MAB realised the tremendous untapped revenue, increased booking conversions and customer loyalty potential across the brand portfolio.
Services:
Service Strategy & Design
Experience Vision
Digital Product Innovation
Image: Mitchells & Butlers
