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Eurostar | Travel & Transportation

The airline on rails: relaunching the traveller experience

With European increasing competition, Eurostar embarked on a comprehensive refurbishment programme to set a new passenger experience benchmark and position itself as Europe’s leading travel company. Eurostar commissioned new train sets, new branding and a new digital platform.

The business had the ambitious goal of a 50% rise in passenger volume in just three years.
To embody the new brand and to crucially turn visitors into customers, Prospect re-envisioned the digital customer journey, redesigned the booking engine and website and designed the onboard entertainment system to enrich the train travel experience.

+ 38% bookings
+73% NPS

Digital Customer Experience
Qual Research & Segmentation
Digital Products

Image: Tristan Fewings

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