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Business Innovation.

By Design.

Design as an agent for change:

I help organisations to co-shape the business of the future*.

I am a Service Experience Consultant and Design Entrepreneur with nearly 3 decades of award-winning design and business leadership experience.

Building on my extensive experience as Design Consultancy Founder and Business Leader, Service Experience Director, Creative Director, Product & Graphic Designer, Mentor & Speaker, I now partner directly with ambitious start-ups, entrepreneurial organisations, agencies, and their teams, to tackle real-world business challenges through design.

*Every bit of impactful change shapes the future....

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Change is the only constant.

Real world challenges, human expectations and technology possibilities are driving rapid change. For organisations to stay relevant they need to respond to – and anticipate – this fast evolving world.

And as designers we have a huge responsibility and opportunity to impact on the future of our planet. My passion will be to use ‘design for good’ to help organisations inspire positive and necessary change of behaviours, drive efficiencies and deliver sustainable growth.

By design.



* Proud and notable client relationships over the years - all bar 2 were Prospect's clients

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Proven impacts. XXXXXX

Relentless focus on value

/ Embed a customer-centric culture

/ Solve real people's needs

/ Generate competitive differentiation

/ Define future experience standards 

/ Expand & open up markets

/ Leverage new, disruptive technologies

/ Speed up time to market 

/ Generate operational efficiency 

/ Align the organisation around an evidenced-based human-centric vision

/ Customer & employee journeys: Unearth new value opportunities

/ Increase adoption and impact of digital services

/ Develop a customer-centric mindset and culture of digital experimentation


Service Design

Focused on solving complex real-world challenges, I facilitate strategy and design programmes that help organisations find common ground. 

Transforming opportunities into aspirational future experience visions that unlock value for your business and customers, sustainably. Validated to proof ROI before going to market. 


Experience Design

Partnering with organisations and agencies, I lead multi-disciplinary teams to design human-centric services and digital product innovation.

Mixing hard commercial reality, people-focused insights and the
power of co-creation to deliver experiences that are genuinely valuable.


Empower change

Through innovation accelerator workshops, toolkits and training,
I enable and equip organisations
to make change happen.


Embedding the Design Thinking approach to repeatedly solve problems, develop a human-centric culture, and innovate at pace.

Anja Klüver 

+44 77 1276 2124

London, UK & anywhere else, remotely 

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