For nearly three decades I have had the privilege of co-founding and running a design consultancy and have worked in the UK, The Netherlands and Norway as an (award-winning) Service Experience Director, Creative Director, Product Designer, Graphic Designer, Mentor and Speaker.
I have worked with brilliant people across a broad spectrum of clients and disciplines with the passion to help organisations harness the transformative power of design.
Originally educated as a designer in Germany and the UK, I have held senior positions in the UK, The Netherlands, and Norway - including MetaDesign London, Icon Brandlab, FutureBrand Digital, and Oyster Partners (DigitasLBI).
In 2006 I co-founded and lead the experience design agency Prospect for 16 years. Prospect was sold to Manyone, an international strategy-design hybrid agency in 2020, where I was a Partner and MD of Manyone London.
Since March 2022 I now partner directly with ambitious start-ups, entrepreneurial organisations and agencies to tackle real-world business challenges through design.
... naturally the awards and impacts are a tribute to the power of collaboration - with great teams and client partners. See Experience for some selected examples.
Service Strategy & Design
Design for Sustainability
Experience & Market Research
Vision & Concept development
Digital brand experience
Company & Team management
Design management & leadership
Workshop design & facilitation
Design Thinking / Doing training
Service Experience Consultant and Design Leader
I now partner with ambitious start-ups, entrepreneurial organisations, agencies and their multi-disciplinary teams to tackle real-world business challenges through design. (see the homepage for more info)
Manyone acquired Prospect in July 2020, Prospect became the new London studio.
I was a Partner and the MD at Manyone London, an international strategy-design hybrid, shaping everything that’s next at the intersection between design, strategy and creative technologies.
My responsibilities included: new business, client relationships, strategic programme design, innovation methodologies / processes, human resources, finance and operations.
Co-founder, MD and Experience Director
For 16 years I co-founded and ran Prospect, a London-based Experience Design Consultancy.
Prospect was acquired by Manyone, a global strategy-design hybrid, in 2020.
We envisioned and designed award-winning digital customer and employee experiences with business transformational impacts (see below) for global tech, telco, travel, finance, retail, hospitality, and publishing clients.
Since co-founding Prospect with Richard Eisermann (exited in 2014), my responsibilities included:
New business development
HR, mentoring & staff development
Operations and finance
Developing strategic tools & methodologies
Leading complete project life cycle process
Developing successful and long-term client relationships
In 2015 I evolved Prospect’s positioning from a digital experience design agency to a Service Experience consultancy, to generate measurable value across the entire service & customer experience, including:
Increased booking conversions & client acquisition
Expansion & opening up of new markets
Leveraging new, disruptive technologies
Sped up time to market significantly
Defined future experience standards
Solved real people's needs
Developed new products & services
Nokia Siemens Networks
Mitchells & Butlers
NTT (Dimension Data) :
+ 515% Revenue
+ 307% Client acquisition
1 DBA Design & Effectiveness Award
+ 20% bookings
+ 190% ancillary sales
77% productivity gains
3 months = ROI
+ 38% bookings
+ 73% NPS score
+ 285% site visits
+ 186% bookings
+ 238% bookings
+ 75% value perception
+ 70% engagement
+ 18 h p/w productivity
Prior to setting up Prospect, I worked for 12 years in
The Netherlands and the UK as Digital Design Director, Senior Interaction Designer, Art Director & Graphic Designer.
During the DotCom Boom I joined Oyster Partners (later Framfab / LBI), where I was lucky to work on some of the largest clients, winning many notable awards. (The power of a great team!)
I also ran my own studio ‘Anja Klüver’ for 5 years, where I conceived and designed digital experiences for the Design Council, The Royal Society of Arts, Opodo, Nokia, Tesco, DFES, The Home Office and Spanish Telecom.