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Business Innovation.
By Design.

Design as an agent for change:
I help organisations to shape a sustainable business of the future.

KLUVERWORKS = Anja Klüver: I am a Service Experience Consultant and Design Entrepreneur with nearly 3 decades of award-winning design and business leadership experience.

Building on my extensive experience, I now partner directly with ambitious start-ups, entrepreneurial organisations, agencies, and their teams, to tackle real-world business challenges through design.

Change is the only constant.

Real world challenges, human expectations and technology are driving rapid change.

For organisations to stay relevant they need to respond to – and anticipate – this fast evolving world.

And as designers we have a huge responsibility and opportunity to impact the future of our planet. My passion is to use ‘design for good’ to help organisations drive the necessary and positive change of behaviours, achieve efficiencies and deliver sustainable growth.

By design.

Client experience

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Service Design

Focused on solving tough business challenges, I lead strategy and design programmes around which organisations can align.

Transforming opportunities into aspirational future experience visions that unlock value for your business and customers, sustainably. Validated to proof ROI before going to market. 

/Innovation Strategy

/Service Experience Strategy

/Service Experience Design

/Digital Strategy

/CX/EX Experience Strategy 

/Systemic Design


Experience Design

Partnering with organisations and agencies, I lead multi-disciplinary teams to design human-centric services and digital product innovation.

Mixing hard commercial reality, people-focused insights and the
power of collaboration to deliver experiences that are genuinely valuable and measurable.

/Design for Sustainability

/Experience & Market Research

/Vision & Concept development

/Digital Product Design

/Human-Centered Design 

/Digital brand experience


Empower change

Through innovation accelerator workshops, toolkits and training,
I enable and equip organisations to make change happen.


Embedding the Design Thinking approach to repeatedly solve problems, develop a human-centric culture and innovate at pace.

/Design management & leadership

/Workshop design & facilitation

/Design Thinking / Doing tool transfer

/Lean Innovation

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